DATE
21/06/2026
FinTech
Product Design
Role
Product Designer
Industry
FinTech & Personal Finance
Tools
UX Research • Product Strategy • UI Design • Prototyping
Category
iOS & Android
Overview
Every receipt tells a financial story.
Helping people organize expenses, uncover spending patterns, and make smarter financial decisions from a single platform.
Managing personal finances often involves switching between paper receipts, emails, banking apps, and retailer platforms. This fragmented experience makes it difficult to track purchases, understand spending habits, and retrieve important records when needed. ETGO brings every receipt into one centralized experience, allowing users to organize purchases, monitor expenses, discover savings opportunities, and collaborate on shared expenses with confidence.
Challenge
Financial information shouldn't live in disconnected places.
Creating a unified experience for managing receipts, expenses, and financial insights.
People receive purchase information from multiple sources, including paper receipts, online stores, payment providers, and banking applications. Without a centralized system, tracking expenses, organizing receipts, and understanding spending patterns becomes difficult and time consuming.
The challenge was to simplify this fragmented journey into one intuitive experience that helps users stay organized and make informed financial decisions.
Research & Insights
Understanding everyday financial habits.
Research revealed recurring pain points that influenced the product's direction and feature prioritization.
Key Findings
Receipt Organization
Users often struggle to store and retrieve receipts after making purchases.
Limited Financial Visibility
People know how much they spend but lack meaningful insights into where their money goes.
Manual Expense Tracking
Recording expenses manually is repetitive, inconsistent, and difficult to maintain over time.
Shared Expense Management
Splitting purchases frequently requires multiple tools and unnecessary calculations.
Missed Savings Opportunities
Offers, cashback, and discounts are often overlooked because purchase history is scattered across different platforms.
Design Decisions
Designing with clarity, simplicity, and purpose.
Design Process
Designing a smarter way to manage everyday receipts.
Research
Understand spending behaviors, receipt management challenges, and user expectations around expense tracking.
Information Architecture
Organize receipts, transactions, insights, and shared expenses into a clear financial ecosystem.
Interaction Design
Design intuitive flows for capturing receipts, tracking expenses, and managing financial activities.
Validation
Refine usability through continuous iteration, improving clarity, efficiency, and user confidence.
Final Experience
From early concepts to a complete product experience.
The product evolved through research, exploration, validation, and refinement before reaching its final interface.
Structuring the Experience
Information architecture was designed around the tasks users perform most frequently, ensuring receipts, expenses, offers, and shared purchases remain easy to discover and navigate.
Mapping User Journeys
User flows simplified the journey from capturing a receipt to viewing meaningful financial insights while minimizing unnecessary steps throughout the experience.
Exploring Layouts
Low fidelity wireframes were used to validate navigation, hierarchy, and interaction patterns before moving into visual design.
Crafting the Interface
The visual language focuses on clarity, readability, and hierarchy, helping users understand financial information quickly without unnecessary visual complexity.
Building Consistency
A scalable design system with reusable components, typography, spacing, and interaction patterns ensured consistency across every screen.
Features
Designed around everyday financial needs.
Core features help users organize purchases, monitor spending, and manage finances more efficiently.
Receipt Capture
Digitize paper receipts directly from the device camera.
Digital Receipt Library
Store and organize receipts securely in one place.
Expense Analytics
Visualize spending patterns across categories and time periods.
Shared Expenses
Split purchases and collaborate with friends and family effortlessly.
Offers & Savings
Discover relevant promotions based on purchase history.
Merchant History
Browse transactions grouped by merchant for faster retrieval.
Solution
A unified platform for receipt and expense management.
Bringing receipt management, expense tracking, financial insights, and collaboration into one connected experience.
The final solution transforms scattered financial information into a single intuitive platform that simplifies receipt management, improves spending visibility, and supports better financial decision making.
Reflection
Designing products that simplify everyday decisions.
This project reinforced the importance of balancing user needs, business goals, and technical feasibility throughout the design process.
Working on ETGO strengthened my approach to product thinking by focusing on reducing complexity rather than adding features. It reinforced the value of understanding user behavior, structuring information clearly, and designing scalable systems that support long term product growth.
